Set against the colorful backdrop of the California wine industry, True to Our Roots: Fermenting a Business Revolution is the story of how Paul Dolan led Fetzer Vineyards to industry and market leadership while successfully pioneering the path of sustainability. Here for the first time are the six guiding principles Dolan discovered and developed, which can help managers everywhere build and grow stronger, more sustainable companies.

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“Paul Dolan has not only led the way to sustainability in California viticulture, but has demonstrated that one person in one company can transform an entire industry. If only there were a roomful of Paul Dolans in America, we would be a profoundly different and better country in twenty years. May it be so.” – Paul Hawken, Author, The Ecology of Commerce

“There are but a few companies worldwide that are actually taking positive and active steps toward sustainable commerce. Paul Dolan has led Fetzer Vineyards with a strong commitment to define new business principles for the future. I commend Fetzer for forging this path and Paul Dolan for documenting the defining principles in this book.” Yvon Chouinard, Owner, Patagonia, Inc.

“Paul Dolan is my hero. He’s the best example out there of how to create genuine sustainability in a business while being part of a publicly traded company. This is no small feat. Dolan pulls it off because he manages truly from his heart. His book is an inspiration.” – Marjorie Kelly, Cofounder and Publisher, Business Ethics, Magazine Author, The Devine Right of Capital

“Ever wondered what sustainability tastes like? Paul Dolan knows. Uncork. Savour. Understand. Adopt. And adapt.” – John Elkington, Cofounder and Chair, SustainAbility, Author, Cannibals With Forks: The Triple Bottom Line of 21^st Century Business

“Higher quality products. Lower costs. Fifteen percent earnings growth for a decade. The largest selling brand in the industry. Sound good? In True to Our Roots, CEO Paul Dolan shows how he used the challenges of sustainability to catalyze a business revolution at Fetzer- to the benefit not only of wine connoisseurs and shareholders, but also workers, communities, and the planet. A very important read for anyone interested in learning how to create truly sustainable value.”- Stuart L. Hart, S.C. Johnson Professor of Sustainable Global Enterprise Johnson School of Management, Cornell University

“Paul Dolan writes compellingly of new possibilities for business and the potential to change the way we work and live and sustain our planet for future generations. Going beyond the conventional wisdom, he demonstrates how we can, with enough courage and imagination, reshape the world in a more equitable way when business invests in the well-being of its employees, the community, and the environment.” – Arnold S. Hiatt, Former CEO, Stride Rite Corporation Chairman, Stride Rite Foundation

“Paul Dolan is a provocative and creative leader who has provided an insightful pathway of excellence not just for the current generation but for generations to come. True to Our Roots was illuminating to read and re-read, containing gems of wisdom that go beyond our vineyards and wine cellars to rules of conduct for everyday life. His axioms and guidelines can be applied to all of competitive enterprise.” – John A. De Luca, Executive Vice Chairman, Wine Institute

“If you know Paul Dolan, it will come as no surprise that True to Our Roots is honest, thoughtful, and inspiring. This is Paul’s story. It’s about his respect for nature and for humankind and how he has found a path to serve both in creating a successful and sustainable business. Paul’s ideas are of great importance. If his writings were wine bottles, you’d carry them to friends you care about.” – Robert H. Dunn, CEO, Business for Social Responsibility

“Businesses have a new bottom line to work towards: sustainability. Read True to Our Roots to understand its importance and how to achieve it. It may make the difference between  success and failure.” – Harry Paul, Coauthor, FISH! A Remarkable Way to Boost Morale and Improve Results

“From an ‘aha!’ moment that changed his life and the course of the California wine industry, Paul Dolan has developed a 21^st century business model that is as relevant for succeeding generations as it is for today’s bottom line. His is a strategic vision that allows for sustainable growth without mortgaging our future and has profound implications for both business and government.” – The Honorable Mike Thompson, United States House of Representatives

“Congratulations to Paul Dolan and Fetzer Vineyards. He has truly captured the essence of how environmental sustainability and social responsibility are not the exclusive domain of the ‘wild-eyed tree-huggers,’ but are fundamental business issues affecting the success and profitability of the business enterprise. With corporate ‘irresponsibility’ at an all-time high, it’s good to know that people like Paul Dolan are still in charge.” – Peter Wilkes, Managing Director, Innovest Strategic Value Advisors, Inc.

“True to Our Roots is a credibly told, powerful, and very readable story of personal and corporate transformation. Read it and see how one business leader inspired his company to find its way to more honorable and bigger, profits. It is a how-to case study and primer for business leaders everywhere, whether they are just setting out or way down the track toward sustainability, or only thinking about it. I am giving it to all our managers.” – Ray C. Anderson, Founder and Chairman, Interface, Inc.