As a 4th generation winemaker (and, later, president) at Fetzer Vineyards in California's Mendocino County, Paul chose to make a difference in how the winery grew grapes and how the company did business.  In his 27 years at Fetzer, Paul helped oversee its transition from a small family-owned winery to an employee-based organization selling wine across the globe.  Through his persistent efforts, Paul's vision for Fetzer was realized:  "Što be recognized as the environmentally, and socially conscious winery, committed to making the highest quality, best valued wines in the world." During this timeframe, his company grew to record levels.
 
Today, Paul is a partner in the Mendocino Wine Company and several other vineyard and winery ventures.  He serves on the boards of the Wine Institute and Business for Social Responsibility, and is a founder of Wine Vision.  Paul participated on President Clinton's Council on Sustainable Business, and he chaired the California Sustainable Alliance Board.  He continues to advocate for sustainability and organic farming based on the simple premise that his natural view of our relationship with the world is not only the right view, but also delivers better products and healthier lives.
 
In his book, True to Our Roots, Paul says," I see the world of business in transition from a traditional to a sustainable approach.  I am committed to making a world that works for everyone.  Business, approached sustainability, can be the driver and the leader that helps create that new world.
 
Paul Hawken, Author of The Ecology of Commerce and Natural Capitalism said, "Paul Dolan has not only led the way to sustainability in California viticulture, but has demonstrated that one person in one company can transform an entire industry. If only there were a roomful of Paul Dolans in America, we would be a profoundly different and better country in twenty years. May it be so."
Additionally, Paul will be the Chair of the California Wine Institute this next year and was recently recognized as winemaker of the year 2005 by the San Francisco Chronicle and the Number 1 Hot Small Brand for 2005 by the Wine Business Monthly.